How Could You Use SEO To Succeed In Content Marketing?
SEO “Search Engine Optimization” is a process that is used for optimizing a particular website’s technical arrangements, content relevance, and link popularity. Doing this helps to make the website stronger so that the pages are easily findable and become more relevant. The website becomes popular for search queries and thus it ends up ranking better in search engines and there are several email hacks too by using them you can drive more traffic for your site.
A proper SEO helps in building a strong marketing strategy by driving massive traffic and sales. SEO helps to drive targeted and relevant amounts of traffic from Google. SEO is so immensely powerful that it can alone drive more traffic for the website than any organic social media for a strong conversion. Content SEO is all about creating content that helps your web pages to rank higher in search engines in comparison to other content. It includes everything to do with the writing and structuring of content on your website in order to drive traffic massively.
What Is Growth Hacking?
Growth hacking is a subfield of marketing that is mainly focused on the rapid growth of a particular company. A growth hack is referred to as a process and a set of cross-disciplinary skills. Growth hacking is also known as growth marketing and it is used for resourcing-light and cost-effective digital marketing tactics in order to help grow and retain an active user base, by selling products and gaining exposure for a website.
Growth hacking is done by a growth hacker. A growth hacker is someone who uses creative, low-cost strategies in order to help businesses acquire and retain customers by gaining subscriber. Sometimes growth hackers are also called growth marketers, but growth hackers are not simply marketers.
How To Increase Sales With Email Marketing?
With the help of email marketing can help the businesses to expand their reach by boosting their conversion rates by connecting more with their audience in order to increase their sales. The prime goal of email marketing is sales, as it helps to build a strong connection with customers. This connection with the customers helps in increasing sales over time. Every email should have a clearly defined goal that works on building trust while also driving sales, as the audience would reach to the landing page through clicks on the links which are provided in the emails.
If you’re also like 80% of the business owners then in that case you may be already using email marketing as a part of your digital marketing strategy and reaping the benefits in order to drive traffic to your site through marketing emails. You have to make sure your email campaigns are effective, efficient, and personalized to help you stand out above your competition and also make sure that your customers are making a purchase. Furthermore, email marketing can be a great way to upsell current customers as this also helps to generate more traffic. You can also re-engage customers who haven’t purchased in a while through email marketing campaigns.
5 Email Marketing Strategies And Hack Those Drive Sales:
#1. Use a catchy and value-driven subject line to increase your email open rate.
#2. Include high-quality, relevant images in your emails.
#3. Use a professional and simple design for the email list.
#4. Write a concise text segment for your email template and newsletter.
#5. Lean on a diverse internal audience to review your email inbox.
How To Increase Website Traffic For Conversion Of Your Site?
When there is more website for traffic it means that there are more customers and visitors to your site. If the website is ranking higher in Google it will automatically increase the organic traffic for your site. Further, when you increase traffic to your website, you are essentially increasing the number of potential customers who will see your products from your ecommerce store.
Below enlisted are some of the tips by following which you can increase your web traffic and attract the right people for your ecommerce sales.
#1. Focus On Evergreen Topics:
Though news and trending topics can give your website a traffic boost on a short-term basis, you need to rethink as they’re not worth the time and effort as they alone cannot help the website to increase. Instead of that you need to create content around topics that will always be of interest to your audience as this is one of the best ways to connect with your audience. You can also post blogs about the services and products as doing this would help in driving more traffic.
Focusing on evergreen topics and posts will help in accumulating traffic and links over time, especially if you refresh it regularly doing this helps to grow your list.
#2. Write Tempting Headlines:
If you want a massive amount of traffic for your website then you need to focus on writing alluring headlines for your content. An effective headline for a blog helps in driving a huge amount of traffic, hence whenever you publish a new blog it could generate website traffic. An irresistible headline will help in generating great traffic acquisition. Hence if you want to increase your website’s traffic then master the art of headline writing so readers will choose your post on the SERP.
#3. Invite Others To Guest Blog On Your Site:
Inviting guest authors to your site is a great way to increase your traffic as the guest authors would diversify your topics and perspectives. They will also want to share the article with their network and link to it on their site, which could bring new readers to yours and also help your business to grow. Just be sure that you only post high-quality, original content without spammy links because doing this can lead to losing traffic. A standard set of guest posting guidelines can help with this and keep your content on brand for getting visitors.
#4. Create Awesome Visuals:
A website isn’t all about blogs and writing you need to create some eye-catching visuals in order to drive more traffic. You can use design tools like Canva for creating and illustrating concepts, visualizing data, and recreating charts in your branding. When other sites use your images, they’ll link back to your site this is one of the best ways to bring the traffic back. Plus, Google is showing more images in regular Search results, giving you more opportunities to rank and increase the appeal of your result.
#5. Target Keywords:
Keywords are the golden words and phrases which people type in search engines when they want to search for something. And by this, you can imagine, that there are some keywords that get searched more than compared to others. By using keyword research tools you can see the generation of traffic, for example, the keyword “how to increase website engagement” only gets about 10 searches per month whereas how to increase website traffic gets 300 searches. Hence due to this reason, you need to focus on the targeted keywords.
#6. Make Your Site Responsive:
In today’s world, more traffic is generated on mobile than compared to desktop, so if you’re making your visitors pinch and scroll their way around your site, then you are basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones so that many people could watch.
When sharing your content on LinkedIn, Twitter, Instagram, or any other social media platform you need to add other hashtag-friendly sites including relevant hashtags in order to improve the reach of your posts. Keep the hashtags highly specific to the topic of the post, so that you can get discovered by people most likely to read, share, and/or link to your content.
Best Email Marketing Hacks For ECommerce To Drive Traffic To Your Website
These are marketing hacks that can help in generating more traffic as they are designed for those who don’t have a huge budget or a lot of time to spend but still need to experience significant growth.
That’s why they’re so important. Small businesses and startups don’t have a lot of money with them to devote to the necessities for growing their business, yet they want more customers and higher revenue that is when these easy email marketing hacks can help.
These hacks exist almost just for them. Obviously, though, any company owner at any stage of the business can use them. Below discussed are 6 email marketing hacks with which you can get a larger segment of audience for your website.
#1. Use Email Automation:
If you are a small business owner then you are already accompanied by a lot of duties. Being a small business owner you can’t afford unnecessary things. That is then an automated email can be an asset for the growth of your business. This is that one hack that will help in delivering massive results. Though you need to spend money on business and on email marketing software, it would pay back dividends with time.
#2. Use Personalization To Target Different Segments:
You may have more than one target audience that you’re trying to reach. Then it is not uncommon for a product or service to appeal to more than just one segment of the population. But what if you know you’re not going to be able to reach your entire audience with a single message? That’s where personalization comes in.
Personalization can drastically improve open rates, clicks, and engagement and can help in reducing bounces, unsubscribes, and spam reports. If you’re not segmenting your list and personalizing your emails for email content, then you should think of starting it now for increasing your traffic or sales.
Sending emails with content that’s tailored to each audience segment is a great way to keep your subscribers happy, and subscribers who are happy are the ones who are more likely to buy the products. So, how can you make this part of your eCommerce email marketing strategy?
You can start by segmenting your list into standard demographics like age, income, education, and maybe gender identity if it really matters for the products or services you are offering. Together, this creates a complete and incredibly valuable picture of your subscriber and how to communicate with them.
#3. Using Social Media Platforms:
Social media integrates with email so beautifully and if you know how to do it right then it would be a profitable thing. For instance, if you have a massive social media fan following, then you can rely on that following to get more email subscribers. A question might arise in your mind how?
You can entice your audiences by offering discounts along with freebies on social media that only your email subscribers can take advantage of along with best practices of marketing efforts. They can press the cta button if you make a new post for selling any product.
You can share parts of your most successful emails on Facebook, Twitter, and the like. This shows people what they’re missing out on by not subscribing to your email list. You can even make it easier for your readers to follow you on social media by adding share buttons for each platform you use.
#4. Send Emails Often:
You might be kind of shy about your email marketing frequency for your store sales. You’re a new company, and you don’t want to turn people off by sending too many emails. Because at the very beginning, you’re looking for genuine customers.
Everyone has been bombarded by that one company that doesn’t know when to stop. What do you do when those emails become too much? You unsubscribe or send the emails to the spam filter.
There’s a balance between sending too few and too many emails. Sending too infrequently makes people forget about you as your customers might forget conversions and sales.
Sorry, but it’s true. Without regular emails, it becomes an out-of-sight, out-of-mind situation. Sending emails too frequently can lose subscribers. If you want to want to build a strong customer base sent e-mails in a limited numbers.
In business, reputation plays a vital thing. One way to damage your reputation is by making grammatical and spelling errors. Proofreading is a rookie mistake that’s really unfortunate mostly because it’s so preventable. If you or someone else on your team take the time to proofread your emails before they go out, you can catch most mistakes.
There are countless grammar and spell checkers online, and most of them are free.
Your email marketing automation software can’t catch everything. In this regard, a pair of human eyes is your best defense against typos and spelling mistakes.
#6. Don’t Forget Your Email Signature:
When you are doing email marketing you need to add your email signature too. When you are including links for your website you can also generate free traffic for your website. Adding your phone number or other contact information could entice a customer to reach out and help you make enormous profits for your business.
Including social buttons can boost your follower counts on your social media profiles. Thus, you can become one of the top influencers in your industry. So what is the best part about email signature marketing? It doesn’t require any such effort on your part. When you add some links and text to your signature, you can market without real marketing but still reap awesome benefits.
Marketing Hacks To Help Double Your Traffic For Conversion Rate
Conversion rate averages for websites highly differ based on the industry. Even though the average website conversion rate is 2%-5%, some industries like finance drive higher results.
6 Easy Tips to Double The Conversion Rate Of Your Online Store:
#1. Website Speed Optimization:
Optimizing your website’s page speed ends up enhancing the user experience for your shoppers and also improves satisfaction. And if your website takes more than two seconds to load, then in that case 53% of your shoppers are bound to lose interest. In fact, a single second can lead you to lag behind and can result in a 7% loss of conversions, so consider heightening the website loading speed as a vital part of the eCommerce Conversion Rate Optimization process.
#2. Keep The Layout And Design Clean And Simple:
A clean and simple design will help you showcase your eCommerce store’s every feature in an easy-to-discover and engaging manner for a top ecommerce. A good customer experience on your website will further help your customers make purchasing decisions quickly.
#3. Optimize For Both Desktop And Mobile:
You are not aware of your target customers’ devices, so optimizing your eCommerce website for mobile and desktop platforms is essential. It is required if you want to send your emails to your consumers. It is possible to reach the maximum number of shoppers with your products and improve conversions by going for a responsive design.
#4. Add High-Quality Product Images And Videos:
The most helpful thing for a customer is to see a complete image or product video on a single page. Given below are some optimization tips that you can implement right now without spending a single penny.
#a. Generation of eminent interactivity with product images. As this allows the shoppers to pinch, zoom, rotate, and scale the photos to their liking.
#b. Add white background around the product to create a sense of focus. This is one easy way to enhance the image so that customers would buy your products.
#c. Use high-resolution images if possible as this makes the image eye catchy.
#d. Use a variety of photo angles and options for a better definition of the photograph.
#5. Use Cart Abandonment Software:
Use cart abandonment software in case of recurring bounces; for instance, a user lands on your website, adds an item to the cart, and then leaves! In this case, abandoned cart software can help you pinpoint the reasons and figure out an actionable plan to optimize your website’s conversion rate and this could be done with the help of a confirmation email too.
The software works with users that have added items to their shopping cart, entered their email and details, and then left your website. It enables you to create follow-up emails sent to the users via email with their cart contents and a coupon code to get a discount to complete their orders.
#6. Easy Checkout Process:
If your website’s checkout method is too lengthy, complex, or unusual, you may lose shoppers by the ton and also the ones who had shown an interest. Moreover with a streamlined and straightforward checkout process that’s going, the buyers cruise through any checkout stage and smoothly purchase your products.
Prospects and leads often hesitate to enter their personal credit/debit card details while making any purchase. Installing the requisite security certificates and displaying them on the payment page usually works wonders. Just make sure not to present them with any reason to feel uncomfortable or make it hard for them to trust your website and types of content, titles and meta descriptions.
Email Marketing Hacks To Help Create A Better Email Design
Let’s look at some easy email design practices, there are plenty of ways you can try out to create a better email design.
7 Email Design Best Practices for 2023:
#1. Design your emails using a visual hierarchy
#2. Use an email template
#3. Add images where they add value
#5. Use interactive content in your email design
#5. Feature user-generated content in your email design
#6. Get personal with dynamic content
#7. Nail your email marketing basics
How To Keep Your Email Subject Line Effective For Your Audience?
Tips for subject lines
#1. Adding personalization could be done by using merge tags to personalize your subject lines with each recipient’s name or location.
#2. Be descriptive and sometimes, it’s better to be direct and descriptive than trendy.
#3. Keep it short and simple for your audience.
#4. Limit punctuations.
#5. Use emojis carefully to express emotions.