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    How communication skills can help in a company’s growth

    How communication skills can help in a company’s growth

    Communication is the key skill by which we get to know the world – the people around us, how they are, what their preferences are, their value systems, and so on. Modes of communication can be bifurcated into parts such as – verbal, nonverbal, written, visual, and auditory.

    Circumstances diversify communication, say for exemplary note; in fear, we are full of emotions, in anger our communication quivers, and therefore, it is rightful to note that our speech tone and type vary to the intrinsic and extrinsic factors. Communication is a soft skill that is not usually taught but is the most important. A product or service reaches its customer only through communication (be it in any form). Communication etches an image of products in the minds of customers, and gradually converts itself to generating demand for them. This is the reason of being present and seen. Availability and existence also say something.

    A company is formed when the employer, employees, stakeholders, products and services are aligned together in a structure to generate business and earn profits. Communication is the only way by which it can be achieved.
    Good communication is a two-way process that involves speaking, listening, accepting, expressing, and receiving. One of the most important parts of any communication is to keep it simple and precise, as well as ensure that the message we wish to deliver is loud and clear (without raising voices).

    In current times, there is a lack of effective communication. People hear only to reply and not to listen. Listening is an important attribute of communication. Without active listening, communication will be vague and shallow. Organizations that encourage honest communication among employees create a friendly place with a sense of shared purpose among employees.

    Employees feel respected and valued when they are heard and given importance and guided the right way by the organization. A positive attitude is very essential for a company’s long-term growth. Customer and employee retention becomes easier in a more engaging environment.

    Good communication skills boost the productivity of employees. The goal of the company and the collective goal of the employees should have transparency, to create a sense of purpose for either party.

    Importance of communication for leaders.

    Excellent communication skill is the most important leadership function. A leader is responsible to run an organization, partly or as a whole. Potent communication by a leader instills a sense of vision and plan in team members. A sense of belonging to an organization and a sense of ownership towards the task assigned is very essential to bring out the best in an employee, and this vibe can only be transferred by a leader.

    Challenges are a part and parcel of everyday life, but working together, having open discussions, and detailed conversations on the actual problem can solve a problem and resolve the challenge with the expertise of each employee.

    A leader’s role is not limited to only managing his team in the organization, but to also resolving issues of stakeholders, the challenges they face, their demands and how to align them accordingly. A company generates revenue from its existing stakeholders and by acquiring new stakeholders. A leader is the mirror of the organization. A leader’s skill determines the future of the company.

    Written communication has become the very dominant form of communication after the onset of the internet. The irony of the invention of electronic communication and technology is we made these innovations work less but end up writing and communicating even more than we did earlier. An appreciation mail received from a senior supervisor can make the day of the employee whereas the reverse may turn out to be the worst nightmare.
    Importance of communication in running a business.

    Business requires people to follow and adapt smart communication skills. To elaborate, it means communication meant to solve problems and derive a solution, without being aggressive or accusatory. Anything overdone is never smooth and pleasant. Hence overreaction is not welcome and might become problematic.

    Relationships are the foundation of success and it is pushed by communication. Informal communication and gestures say a lot about us, in brief, we can say formal communication communicates what we want to say, whereas informal communication actually reveals what we mean. Good communication is enhanced and the fear of being judged is diminished.

    From the purview of business, each successful deal is the result of good communication whether verbal, nonverbal, written in the form of presentation or data sheets or audio-visual clippings, or only auditory delivery skills. The medium of communication says a lot about the depth of the subject matter. This determines whether people are going to take it seriously and think it over or simply mark it as read and move on with their schedule. For eg. Any discussion on serious matters must be done face to face rather than simply sending an email or a text message writing the subject matter, which dilutes the importance of the situation to some extent.

    To translate your dreams into reality, communication is indispensable. Many organizations have fallen apart from undermining the value of communication. The scope of communication does not end on achieving the desired result. It emanates from there. In recent times it is known as after-sales communication or after-sales service. After-sales service provides an impression in the mind of customers that we care for them and are there beside them in their needs. This communication creates a long-lasting impression in the mind of customers. A business is not to be judged only in terms of its revenue generation capacity and measure of profitability.

    At the same time being open to communication with your customers and stakeholders will provide you room for improvement. We must remember that every customer will not put his/her feedback and call back to complain. The majority of them will simply keep it to themselves and move forward in their lives. Ensuring transparency in communication takes an organization to an extent that gradually unfolds itself.

    Siddhartha Basu

    Siddhartha Basu is a Technical Writer and Senior Virtual Assistant at Task Virtual. He is proud of being VA, advising clients and processing their tasks virtually. Besides, he loves online games, e-book reading, and Yoga.