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    Guide To Repurposing Content, Way To Repurpose Content Directly

    Guide To Repurposing Content, Way To Repurpose Content Directly

    What Is Content Repurposing?

    Content repurposing which is also known as content recycling. It is all about re-using the existing content and presenting it in a new format. This is done in order to expand its reach and its lifespan. When you create any new content, you could plan for a variety of different ways through which you can share a new piece with content repurposing.

    Content repurposing is a marketing strategy that is beneficial for many reasons. It can also help to enhance your marketing, save your time, help with your online presence, and more. Repurposed content is typically transformed into a new format For example, turning a blog post into an infographic.  

    If you have a question in your mind that why you should repurpose your content? Why is it beneficial? Then you have arrived at the right place. Here is a guide to repurposing content for increasing the content strategy for old content. Doing this helps in producing and creating evergreen content. 

    Why Should You Start Repurposing Content?

    As a business owner, you already have a lot of work to do on your list. Why not save some time and effort by stretching your content a bit further to make the content better? Below mentioned are eight strategies to repurpose. Why you should repurpose the content you create in order to expand the content’s reach.   

    #1. Repurposing The Content Helps To Achieve Multiple Goals:

    If you observe that particular content is performing well in one area, then it could be top-performing content in other areas too. You might have a blog post that drives a huge amount of traffic to your website. Then you should plan to add some different things to it as doing that would make it much more eye-catching for your audience.  

    #2. Gives Chances To Redeem Less Successful Content:

    You might have published some of the content which might not perform well compared to others. Though the content itself might not be poor, the problem is how it is presented. Repurposing the content helps in the presentation of the content in a better way.

    #3. Helps In Reaching New Audience Members:

    The content you’re posting now, will not reach the same people if you publish the same content a year later. Every day there are new social media accounts created by many social media users. Repurposing the content also helps the content formats to improve and this in turn creates quality content.  

    #4. Helps To Expand Your Reach:

    Your audience might have a lot in common with them, some like to see numbers, and others like to see examples. Repurposing your content in different media is a great way for expanding your reach out to the various members of your target audience. 

    #5. Diversifies Your Content

    Content that’s diversified helps in expanding your reach, you need to create different types of content in order to expand the reach of your site. When you are repurposing the same content into several different types then it helps in achieving consistent messaging across diverse channels.   

    #6. Maximizes Time And Efforts:

    Whenever you are repurposing your content, it helps in achieving more output with the same amounts of input. This is done even while maintaining your quality. Recycling content also helps to save time, so that you could work on your new marketing idea. Moreover you can also focus on several other sectors of your business.  

    #7. Helps To Increase Your Online Presence:

    Repurposing your content leads to the creation of more content on your site, and also creates quality content. You need to have a strong online presence in order to increase and raise your brand awareness.

    #8. Also Improves Your SEO:

    The content you’ve already created requires a good amount of SEO in order to perform well. When you have more content online it also helps in improving your SEO, which is also known as Search Engine Optimization. You need to optimize different content for the search engines. Because search engines like Google prefer websites that they can trust, hence the more pages of quality information you have, the easier they can recognize you as a credible source of information.

    The content you’ve already created requires a good amount of SEO in order to perform well. When you have more content online it also helps in improving your SEO. This is known as Search Engine Optimization. You need to optimize different content for the search engines. Because search engines like Google prefer websites that they can trust. Hence the more pages of quality information you have, the easier they can recognize you.

    Why Is Repurposing Content Beneficial To SEO?

    Why Is Repurposing Content Beneficial To SEO?

    Repurposing any content simply means taking one asset and reusing it somewhere else. Though this sounds simple enough in theory, it has got tricky in execution and in order to make the content work you need to keep in mind to repurpose it. You need to also look for those topics which would help in the improvement of SEO so that your content would get more traffic.  

    When you are repurposing any content it helps to get the most out of your original, and when you are using different formats for publishing it on different channels and on different social platforms and this helps you to reach new audiences and also generates more web traffic. When you are repurposing multiple pieces of content, also helps in driving more web traffic to your content, and you can improve your website’s SEO ranking. Below mentioned are the five ways in which you can repurpose your content for driving SEO rankings:

    #1. Audits existing content to identify candidates for repurposing

    #2. Adds repurposed content to your editorial calendar 

    #3. Helps to get more out of your high-performing content

    #4. Publish blog content to medium or LinkedIn

    #5. Keep your cornerstone content pieces on point.

    What Kind Of Content Deserves Repurposing?

    Content that is evergreen and also resonates with readers should be one which needs to be repurposed. The content which requires repurposing is blog posts, infographics, podcasts, and videos. These are the types of content that can be repurposed in different ways to reach a wider audience.

    Content that offers valuable insights or provides actionable advice can also be great for the repurposing purpose. You need to repurpose the content to meet a higher number of traffic. It is important to choose content that you know your audience will find interesting and helpful and keep in mind that copying and pasting won’t work. Additionally, any content which has already been well-received by the public should also be considered for repurposing as it is more likely to generate more engagement and interest among the audience. In short, content that provides clear value and resonates with readers should always be considered for repurposing in order to maximize its impact and reach. 

    Why Should Marketers Repurpose Content?

    In today’s fast-moving world if you successfully keep your audience engaged and informed then it is an essential part of a marketing strategy. But have you ever thought what if your creativity stops, or suppose you are running out of time and couldn’t work on new content? Then this is the time when repurposing the content would help.     

    The main purpose of the content is to create awareness among the audience about the products or services. At times you need to tweak the content and also repurpose the content in a different way in order to get more and more audience. Marketers need to keep in mind their targeted audience if they want to distribute the content more and more.

    From maximizing your effort to targeting different audiences and boosting your credibility, here are 5 reasons why marketers should consider repurposing content for social media.

    #1. Maximizes time & effort: 

    Production of social media content is a full-time job that requires a lot of attention, effort, and above all creativity. And there is when repurposing the content comes in. As repurposing the content helps in maximizing the efforts, and saves time. 

    Repurposing social media content also creates high-quality content, and repurposing the content for a social media platform helps save you from generating new ideas, and this is done by reusing something which you have already done just with a little tweak in the content. Basically repurposing social media content for different platforms could be done by transforming a long-form blog post into an infographic, creating an in-depth article into a video for video content, and making a quick quote into a longer journal entry. 

    There are a lot of ways in which you can create new content to make sure that your content feels new and exciting for people. Repurposing the content also means that you have more time to produce better quality content because you are not just pushing content out for the sake of doing it.  

    #2. Allows you to target different buying stages:

    You need to keep in mind that not all content would work for everyone, and there is when repurposing for social media comes in. You need to create new content in order to know your audience well. When customer wants to buy any product, at the last stage of the journey they might be ready to take the leap, but in the end, they need that one last push before they finally take their decision to buy or leave. 

    In this stage, a longer piece of content like a blog post or a news article would be an ideal thing as this would help the customer to gather all the information that they would require in order to finally take the plunge.   

    While if some customer is new and has just started their journey. Getting to know about your brand in that case would prefer a short-form piece of content. This could be an Instagram post or infographic which they can quickly look at and can get the idea about the product or service. 

    Moreover, you need to create a newsletter and several social media posts so that your audience gets to know your company well. As such, repurposing content for social media allows you to reach people at each different stage without having to create separate pieces of content for each one: you just need to update the format to fit each potential customer’s needs.

    #3. Expands your reach:

    Another reason why you should be repurposing the content for your social media is to expand your reach and find new audiences. More audience will get idea about the product.

    Because your audience might present across different social media platforms, you should keep in mind that you can’t expect people on Instagram to your blog.  When you are repurposing your content it means that you can successfully hit different audiences from different angles and doing this can still bring value to the conversation without the fear of seeming repetitive or redundant.

    Though certain audience members might bepresent in all of your channels, there is also a possibility that they have very different learning styles. Yes, they might stay up to date with your blog and they might never miss a post.  

    Repurposing and reformatting your content means you’re catering a lot closer to their needs; and this, in turn, means the audience would keep coming back to you and checking in. You make their life easier, their experience enjoyable, and their learning process adaptable. 

    A great example of this is producing a podcast alongside an ebook launch. Good quality infographics and youtube video with good visual content help in adding new audiences for your site.

    Just a quick note, people who listen to podcasts might not necessarily be avid book readers. Book readers might be easily distracted by podcasts. Hence due to this reason launching both means you’ll be reaching very different audiences without doubling your efforts.

    #4. Boosts your online presence & credibility:

    Showing up all the time, everywhere, clearly takes a lot of patience and effort. However, repurposing content for social media gets you one step closer to showing up in more places without making you sink in one thing. Content creation is one such thing that requires a lot of attention.  

    The more quality content you have presented online, the better your presentation will be based on google analytics. The better your presence is, the more your followers will believe and trust the business for their needs. You need to focus on keyword for a high level of content marketing. You should also have a strong presence online and a large platform from which you could speak to your audience. This will ultimately get you more recognition and lead to even more customers.

    Emerging in the scene as an industry expert takes time and patience, but when you start repurposing content and creating content that centers around the same theme, it’ll become more and more clear that you know your audience well, and you would get an idea that what kind of content they are liking.  As such, readers and curious onlookers will start to think of you and your brand as an “authority figure”, strengthening your reputation and your credibility. 

    Content isn’t about sharing same information, and truth is not everyone can switch between formats and still retain the same. The fact that you can repurpose a blog into a bite-size infographic, quick video, or social media caption means you know the information inside and out and see which content is grabbing more attention from the audience.

    #5. Saves content from obscurity:

    If you have spent an entire day in researching and writing a blog post. Not just that you have also found the visuals to go with it, but you have also done the SEO properly, and you’ve just published your content. After the entire day passes by, you see that there is nothing there is just a comment, and a day later, there is one more comment and a spam bot. 

    You might be feeling upset right this is where repurposing comes in. In cases like this, repurposing content for social media might be this piece’s saving grace. 

    However, this doesn’t mean that you could feel forced to repurpose every piece of content that you create there are some pieces that simply don’t work in a different format. Instead, focus on content that is doing well, that you know your audience will appreciate and learn from, and that is most likely to help you achieve your business goals. 

    How Is Repurposing Useful In Content Marketing? 

    Repurposing content is a useful tool in content marketing. It allows businesses to reach more people and drive more traffic to their websites. There are several ways to repurpose your content in the proper order for driving more traffic. Repurposing involves taking existing content. This includes blog posts, videos, podcasts, or other materials and using them in different formats or channels in creating a different form of content in order to drive more audience.

    This can include creating an infographic from a blog post, turning a podcast into a video presentation, or transforming an article into an email campaign. Repurposing your content helps in maximizing the impact of the original material by adapting it to different audiences and platforms. It also helps in saving time and money by not having to create new content every time if you want to promote something. With repurposing, you can make sure that your message is seen by more people, which will ultimately lead to increased engagement and conversions for your business and this helps to get more profits in turn. Apart from that you can also create a Slideshare video on your social media platform like LinkedIn. Doing this your audience gets more knowledge about your product.

    Content repurposing allows you to appeal to multiple audiences with different content preferences. For example, if you’ve created great video content, your script can be used as the basis of text documents, such as blog posts or downloadable PDFs.

    How To Repurpose Content?

    Repurposing content is a great way to get more mileage out of your existing content. This is done in order to create the best content for your site immediately. To repurpose content, you need to decide what type of media you use in order to distribute content. The content you already create in different forms such as blog posts, articles, videos, podcasts, infographics, ebooks, and more helps to get much more audience. 

    Next, break down the content into smaller chunks, and after that create an outline for the new piece of content. At last, customize the content for the new format and make sure it is optimized for search engines so that it can reach a wider audience and your audience can connect with the content directly. Repurposing is also a great way to allow your content to reach new audiences while also saving time and resources.

    Benefits Of Repurposing Content 

    The benefit of repurposing content is that it makes content much easier to scale. In other words, you don’t need to write every post, shoot every video, and design every infographic from scratch. Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars, and more.

    Killer Ways to Repurpose Content

    If you want the content to repurpose, then below mentioned are a few ways in which you can do it. 

    #1. Hosting Webinars:

    If you want to repurpose the content then you need to keep in mind what kind of posts and content on social media are liked by the audience. You host a webinar and you get huge success, but you might see that there are no such customers arriving at your site. 

    Then don’t let your webinar go to waste. In this case, repurposing your existing webinar can help. You can repurpose that webinar as a YouTube video, ensuring that your great content lives forever. Not only will that asset be great on your website. But you may drive new visitors to your site via YouTube. 

    #2. PowerPoint Presentation:

    You’ve prepared a lovely PowerPoint presentation to share at your next team meeting. Now the presentation is over, and you hate to see your PowerPoint perfection wasted. The beautiful charts! The glorious graphs! Oh the humanity! Well lament no more – those great PowerPoint presentations can be repurposed into slide decks with the help of SlideShare.

    Just edit your slides for a consumer audience. Upload your PowerPoint presentation to SlideShare, and embed the presentation in one of your web pages. Now you have a new piece of content you barely had to work for. Not bad!

    #3. Interviews:

    Interviews are a popular form of content for blogs. They’re easy to conduct (just email industry experts a quick question or two), easy to edit (mostly just a matter of copy and pasting), and usually get a ton of traction (as the folks you’ve interviewed share and promote the article they’ve been mentioned in).

    Repackage those interviews into a new form in the way of an expert advice ebook. You’re taking the exact same content and changing the medium. There’s no problem with this – some people prefer ebooks to blog posts. They are easier to download and read later. Plus, your new expert advice ebook may get the attention of those who missed the interview series the first time around.

    #4. Visual Content:

    Do you have some blog posts that are especially image-heavy? Make the most of your picture posts by repurposing those images on Pinterest. You need in-depth blog post content with repurposing in mind to drive more traffic. 

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    Rupa Das

    Senior content writer at Task Virtual. She is a gadget enthusiast and tech geek who loves to read contemporary novels.