Today the internet is flooded with millions of websites and pages. The purpose of all these websites is simple and that is catering content and information online to the audience. Nonetheless, it becomes slightly tricky for the users to filter out credible and quality content among all. We all know, Search Engine Optimization aka SEO has been in the picture of the Google ranking for a really long time. Many times, traditional SEO practices were not successful enough to distinguish top-quality content. Hence, Google introduced the concept of E-A-T Score way back in 2018 to fill the gaps. It did prove to be successful. If you are someone who is looking to strengthen your online presence, you must give a thorough read to this blog without further delay.

Google E-A-T Score VS Google E-E-A-T Score

In the year 2018, Google put forward the E-A-T Score for the first time. Google’s E-A-T is the clipped form of expertise, authoritativeness, and trustworthiness. Like any other product or service, it received an update. In December 2022, Google added an additional E to the previously existing E-A-T to further quantify the content’s quality. So now it became E-E-A-T which now stood for expertise, experience, authoritativeness, and trustworthiness.

What is the Utility of the Google E-E-A-T score?

Well, the E-E-A-T score takes into consideration the reliability of your website and checks whether it is trustworthy for the audience. This is based on one of the standards that Google employs to determine whether a piece of information is suitable enough to rank highly. Certain material, such as those pertaining to trading or health, has the potential to personally affect readers if they are deemed unrealistic.

That is where E-E-A-T comes in handy. The E-E-A-T score keeps track of SERP, which is an acronym for Search Engine Results Page. However, it does not have a relation with the website or content directly. Google is putting trust back in the spotlight by adding the experience in E-A-T. Many factors, such as not being trustworthy or helpful to users, might hinder the quality of content. Therefore, do not hesitate to be meticulous while writing and posting the content on your website. Stuffing your content only with keywords is not going to get you a good E-E-A-T score.

Top 4 Reasons Why the Google E-E-A-T Score is Important for SEO

We anticipate that you already know E-E-A-T score contributes to SEO. If you do not, here are the top four reasons.

#1 Elevates user experience: E-E-A-T was primarily designed to shield readers from information that is not beneficial to them. Content checked with E-E-A-T metrics validates SEO and stands out in the crowd of the plethora of content in the same niche. When you search for something and receive exact results without popping up any nonsensical content, it gradually leads to user satisfaction.

#2 Opposition to recent algorithm changes: When Google makes algorithm changes, websites with a high E-E-A-T score are more likely to stand out on the search results page. It will automatically offer the language and reliable facts if they consistently produce great content and earn high marks. You do not always need to check every box for quality material if your E-E-AT score is high.

#3 Search result rankings will become better:  Google always prioritizes content with the right SEO and also with a high E-E-A-T score, so it can provide the best information with quality in each word to the users. Then, it will automatically increase the visibility and will give a higher SERP. The ranking is important to make Google a better useful place for users, and the users must be given an upper hand in getting straight and relevant content presented by Google.

#4 Leads to higher conversion rates: Now having a good score on E-E-AT is not only beneficial for the ranking, but if you make good content; your online audiences will eventually be attracted to your cause or business helping you churn revenue. It is like a great opportunity to boost sales, plus if the visitors find high-quality content with a high E-E-A-T score, they are more likely to stay on the content for a long time. It will automatically boost your business in the online medium.

4 Important Guidelines to Get Good Scores on Google E-E-A-T

We have curated four important things to keep in mind if you are targeting a high Google E-E-A-T score

#1 For editorial content, add the author’s name & biography: It is always stated who is in charge of the content the visitor is reading; this not only helps with content creation but also establishes credibility for the individual. If the content is relevant to the YMYL pages, it is more significant.

#2 Invest in personal branding:  Assessors prefer to look at third-party websites and the reputation information card rather than depending just on content produced by the brand or author.

#3 Cut low E-E-A-T Content: The low-scored information, or the E-E-A-T does not directly affect the other logs you have, but it also somehow impacts the site’s overall performance, which is not a good thing. Remove all the content that has low scores, or just remove that part that is making the E-E-A-T score low.

#4 Invest in technical security: This is the most important thing because the security level of the website has a high impact on the visitors. Make sure that the page is not only secure for you but also for the readers. People can think that your content is copied or a fraudulent website on the internet, even if it is not.

To Sum It Up

Be it SEO or E-E-AT there is not much of a difference. Someone who wants to stand out in Google ranking or wants to create high-quality content, would neither neglect the SEO integration nor overlook the E-E-A-T scores standards. Rest, make sure you write the content well while being cautious of the grammar and the language. You can always resort to hiring a writer possessing expertise.